Built a brand's primary revenue channel from zero — now holding ROAS in the mid-5s.

We built the account from the ground up around a Dynamic Product Catalogue, so an impulse-driven range shows the right SKU to the right person instead of leaning on a single hero ad. Audience structure, creative rotation & bid strategy were locked in early, then refined month after month as the data matured — feeding the auction enough signal to optimise into, without breaking the structure every time a metric wobbled. Underneath the ad account, two things that compound: a monthly reporting cadence so the brand sees the engine improving in real time, and a forward calendar that pre-briefs creative for the gifting peaks before the auction gets expensive.

Meta is now the brand's primary acquisition channel. Click costs have stayed under thirty cents, conversion volume scales cleanly with spend, and a recent peak month closed at ROAS in the mid-5s with cost per purchase in the low-teens — both clear steps up on essentially flat budget. The bigger result is a channel the brand can build everything else on top of — retention flows, AOV work, an eventual Google programme — without the engine being the question anymore.