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How we deliver Lead Funnel Campaigns.
Most agencies pattern-match the playbook. We work the weakest part from first principles — here's how that plays out.
The traditional way
Vanity reach metrics
Campaign reports leading with impressions & CPM — busy slides, no pipeline.
Set & forget campaign builds
Launched once, optimised quarterly, drift unnoticed between reviews.
Last-click attribution
Credit assigned to the cheapest channel, real channel contribution invisible.
US playbooks pasted onto AU funnels
Bidding strategies & creative that miss AU buyer behaviour entirely.
The Metrix method
Every dollar attributed to revenue
Server-side tracking that shows where leads actually come from — every dollar accounted for.
Weekly optimisation cadence
Campaigns reviewed against the metric, not the spend — reporting your team will read.
Multi-touch attribution from day one
We measure each channel's real contribution, so credit lands where it earned.
AU buyer behaviour first
Bid strategy & creative built for the AU market — not US playbooks repackaged.
Name the weakest part.
Move the number.
We find the part of your business costing the most, fix it for you & prove the change in numbers. Fixed fee, tied to a result — no retainers, no hourly.
Clear direction · Less noise · Results you can see