Build
How we deliver CRM migration.
Most agencies pattern-match the playbook. We work the weakest part from first principles — here's how that plays out.
The traditional way
Dump & pray imports
CSV exports loaded into the new system, bad rows discovered weeks later in production.
Go-lives without redirect maps
Old URLs 404, SEO equity walks out the door, traffic cliffs nobody saw coming.
Manual data cleanup post-launch
Three weeks of janitorial work to make the destination usable for the team.
Knowledge that leaves with the consultant
Process documented in a deck, lost when the project ends — re-bought for the next migration.
The Metrix method
Map every record before go-live
Schema mismatches caught upfront — not in production three weeks after go-live.
Redirect maps audited row-by-row
301s verified before DNS flip — no traffic cliffs, SEO equity preserved.
Zero-loss verification
Destination compared to source row-by-row — evidence you can show finance & legal.
Launch plan your team can re-run
Process documented & version-controlled — knowledge stays in-house for the next migration.
Name the weakest part.
Move the number.
Most of the mapping happens upfront. Fixed fee. You hand over your mission, your systems, today's numbers — we hand back the biggest gap named in dollars.
Clear direction · Less noise · Results you can see