Build
How we deliver AI chat assistants.
Most agencies pattern-match the playbook. We work the weakest part from first principles — here's how that plays out.
The traditional way
Bolted-on chatbot widgets
AI surfaces nobody uses, isolated from your CRM & knowledge base — a feature, not a workflow.
Hallucinated answers to customers
Generic LLMs ungrounded in your content — confident wrong answers, brand risk.
Platform-locked workflows
Automation that only works inside the vendor's walled garden — switching costs lock you in.
Manual reporting after every period
Spreadsheets exported & re-formatted on a schedule — automation that needs a human to run it.
The Metrix method
AI inside the systems you already run
Surfaces in HubSpot, Salesforce, your portal — not bolted-on chatbots nobody uses.
Grounded in your knowledge base
Retrieval-augmented over your content — answers traceable to a source, no hallucinations.
Pragmatic stack — native APIs, n8n, Zapier
Tools chosen for the spec, not the contract — no vendor lock-in baked into the build.
Reporting & CRM automations that compound
Operations scaled without headcount — every hour saved compounds against the next.
Name the weakest part.
Move the number.
Most of the mapping happens upfront. Fixed fee. You hand over your mission, your systems, today's numbers — we hand back the biggest gap named in dollars.
Clear direction · Less noise · Results you can see