News
Dylan Karaitiana 26 Apr 2026 2 min read This blog is the active book. Every post is operator-grade — written from projects we’re delivering, not industry takes lifted from somebody else’s deck. We don’t ghost-write, we don’t outsource the publishing calendar, & we don’t publish anything that hasn’t already moved a metric for an actual operator.
What you’ll read here
Three formats run on rotation, & each post gets tagged so the front page filter chips work the way you’d expect.
Playbooks
The playbooks we follow on every project — discovery intake, go-live plan, attribution reconciliation, migration parity tests, security hardening order. We publish these because the discipline is in the doing, not in the secrecy. If you read a playbook & decide to run it yourself, that’s a win for the operator. We’d rather work with operators who’ve tried the playbook than ones who haven’t.
Case studies
Real projects with real numbers. Anonymised when the operator prefers, named when they’re up for it. Every case study leads with the part of the business that was underperforming, the metric we set, the go-live we delivered, & the result against the starting number. No before/after marketing photos.
Insights
Shorter, opinion-shaped pieces on how the business runs as a whole. Why we don’t sell retainers. Why named escalation beats ticket queues. Why if finance can’t defend a metric, it isn’t a metric. Pieces designed to sharpen the way an operator thinks about their systems, not just to fill the calendar.
What you won’t read here
We don’t publish industry takes. We don’t aggregate other people’s research. We don’t write listicles. We don’t run “X tools for Y” SEO bait. Every post on this page got written because someone on the team had something specific to say from the part of the business they were actively working.
Cadence
One post a month, sometimes two when a project closes with a result worth writing up. Subscribe to the newsletter (the form is at the top of this page or the bottom — pick whichever feels less aggressive) & you’ll get the post the morning it goes live, plus a one-line summary of the work we shipped that month.
That’s it. Pick a post, read a few. If something on this page makes you think about how your own business runs differently, that’s the whole point.